AutoFinder delivers low-funnel shoppers directly to your Vehicle Detail Pages through our marketplace, SMS alerts, and contextual ads. You only pay when they click.
per qualified click to your VDP
500K+
Shoppers acquired monthly
35,000
Vehicle sales / month attributed
$1.6B
In attributed auto sales / month
22+ Years
Of automotive data expertise
AutoFinder reaches shoppers who are actively comparing vehicles and ready to take the next step. Here's how your inventory gets in front of them.
Shoppers browse filtered search results on AutoFinder.com and click through vehicle listings directly to your VDP. Your inventory gets unlimited exposure with priority placement.
When a vehicle on your lot matches a consumer’s search preferences, they receive a personalized SMS alert with a direct link to your VDP. Thousands of consumers opt in daily.
Your inventory appears within vehicle articles and auto media brands, reaching consumers who are already researching the exact vehicles you sell.
Backed by proprietary data from 500K+ monthly automotive consumers and 22 years of industry expertise.
Proprietary data from millions of daily shopper signals lets us target high-propensity buyers, lease-end shoppers, and comparable vehicle converters — while excluding low-intent traffic.
AutoFinder traffic doesn't just arrive on your site — it engages with your inventory. Our shoppers interact with your VDPs at rates that outperform standard paid channels.
At $1.50 per click, AutoFinder costs a fraction of Google Ads, AutoTrader, Cars.com, or CarGurus traffic to your VDPs. More budget stays in your pocket.
Custom tracking parameters are built into every click so you can see exactly what AutoFinder is delivering. No black boxes — just clear, verifiable performance data.
Connect your inventory feed, we configure tracking, and you're live. No complex integrations, no developer time, no disruption to your current setup.
Start, pause, or stop your program at any time. We earn your business every month — no annual commitments or cancellation penalties required.
AutoFinder delivers the same high-intent VDP traffic you're already buying — at a fraction of the cost.
| Traffic Source | Effective Cost Per VDP Visit |
|---|---|
 | $1.50 Best Value |
| Google Search Ads | $2 – $5 |
| CarGurus | $3 – $9 |
| Cars.com | $4 – $10 |
| AutoTrader | $4 – $12 |
Google Search Ads based on LocaliQ 2026 automotive benchmarks. CarGurus, Cars.com, and AutoTrader reflect effective cost per VDP visit based on published dealer subscription rates divided by average monthly traffic delivered.
See how 5% of your total advertising budget can drive high-intent shoppers directly to your VDPs.
Estimated Budget
Per NADA ($750/car)
AutoFinder VDP Pilot
5% of NADA Budget ($750/car)
Estimated Results
VDP Clicks / Month
Engagements (60%)
Key Events (1.53%)
“Detroit Trading Company has been the backbone of our digital lead strategy for years. AutoFinder is the next evolution — the same data quality we trust, now driving real shoppers straight to our VDPs at a price that's hard to beat.
No IT department needed. No complex integrations. Just connect your inventory and start getting clicks.
Simply notify your existing inventory provider to share your feed with us.
Our team sets up custom UTM parameters and tracking so you have full visibility into every click and engagement metric.
Finalize your monthly budget, your inventory goes live, and high-intent shoppers start landing on your VDPs.
Fill out the form and our team will get your inventory connected and your program live — typically within 48 hours.
No setup fees — you only pay for clicks delivered.
Month-to-month. Adjust, pause, or cancel at any time.
Custom UTMs on every click. See exactly what you're getting.
A real person manages your program and optimizes your results.
Complete the form below or call us at (248) 352-1313.
Join the dealerships already getting high-intent shoppers at $1.50 per click with AutoFinder.
Get Started Now